Beauty

Makeup That Will Banish Redness Pronto

by Rosie McKay

Want flawless skin? I've found makeup that banishes redness and makes skin look flawless - and there's before and after pics to prove it!

Like most women I've been on the pursuit of flawless skin since about 16!
You know the type of wash-and-wear skin that's blemish-free and clear, and often doesn't require much if any foundation at all! 

Alas as a sensitive skin-type, prone to redness and hormonal breakouts, this is still not my reality, so instead I focused my attention on finding right products that don't actually make my skin flare up in the process of trying to give me "perfect skin". Want to hear the good news? I have finally found IT! And when I say IT, I mean IT Cosmetics

Makeup For Anti Redness Flawless Skin Itcosmetics Rosie Tried Tested Selfie Before Makeup For Anti Redness Flawless Skin Itcosmetics Rosie Tried Tested Selfie Before 2
Makeup For Anti Redness Flawless Skin Itcosmetics Rosie Tried Tested Selfie After Makeup For Anti Redness Flawless Skin Itcosmetics Rosie Tried Tested Selfie After 2
Credit: IT Cosmetics products used to create this make-up look:, Concealer - IT Cosmetics Bye Bye Redness Neutralising Correcting Cream, Foundation - IT Cosmetics Your Skin But Better CC+ Cream, Contouring - IT Cosmetics Vitality Brightening Anti-Aging Face Disk , Eyebrows - IT Cosmetics Brow Power Universal Eyebrow Pencil, On Eyes - IT Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette, On Lashes - IT Cosmetics Hello Lashes 5-in-1 Mascara, On Lips - IT Cosmetics The Vitality Lip Flush 4-in-1 Lipstick Stain

Created by Jaime Kern Lima, (a Rosacea sufferer herself who struggled to find makeup to cover her skin condition) IT Cosmetics products have been created as skincare first, then infused with colour and coverage to address redness and give the appearance of flawless skin. As you can see above, I can personally attest to both, and Jamie's before and after pics tell a good story too! 

We asked Jaime to talk us through her favourite IT Cosmetics products to combat redness, plus a few more of her everyday must-haves.

Makeup For Anti Redness Flawless Skin Itcosmetics Jamie Kern Lima Copy
What Are Your Top 3 Products To Combat Redness?
Makeup For Anti Redness Flawless Skin Itcosmetics Bye Bye Undereye Makeup For Anti Redness Flawless Skin Itcosmetics Your Skin But Better Cc Cream
Credit: IT Cosmetics Bye Bye Under Eye concealer, $38, IT Cosmetics Your Skin But Better CC+ Cream, $58, IT Cosmetics Bye Bye Redness Neutralising Correcting Cream, $US32
Makeup For Anti Redness Flawless Skin Itcosmetics Bye Bye Redness
Bye Bye Under Eye Concealer

"Bye Bye Under Eye Concealer (but can be used all over the face as a full coverage concealer too!) The most important thing you can do if you have redness, Rosacea or sensitive skin is pay attention to the ingredients you put on your skin. Even if a product covers your redness, it is has Comedogenic Ingredients like bismuth or chemical sunscreen that can cause irritation and aggravate your sensitive skin. This is why we work with plastic surgeons and dermatologists when creating our products. Great makeup can give you great skin but only if every ingredient included is chosen to treat your skin while you wear it, especially if you have sensitive skin like I do!"

Your Skin But Better™ CC+ Cream

"It truly is everything your skin needs – complete skin care, full coverage, and SPF 50+ Physical Only Sunscreen – all in one step. It actually starts it’s life as skincare, and we’ve infused full coverage into it. I have rosacea and hyperpigmentation and I feel like I’ve spent most of my life trying every foundation and concealer out there and they almost all crease and crack and make us look older, especially if you need coverage. Our CC+ cream gives you full coverage but is developed to make your skin look younger instead of older, so it’s really so different than anything else out there."

Bye Bye Redness™

"Redness in your skin can need targeted coverage and this is why we created Bye Bye Redness™. Typically, green and yellow are the colors of products offered to counteract redness to the skin but they usually leave your skin with a greenish tinge that then needs additional coverage.  Bye Bye Redness™ color corrects redness instantly, but we’ve micronized the green and yellow pigments and then have infused them into a transforming neutral beige full coverage treatment cream, that’s formulated to eliminate the look of redness from your skin without any additional coverage. Plus it has the soothing skin care benefits from colloidal oatmeal, anti-aging peptides, collagen, aloe and avocado."

What Are Your Other Must-haves?
Makeup For Anti Redness Flawless Skin Itcosmetics Brow Power Makeup For Anti Redness Flawless Skin Itcosmetics Vitality Lip Flush 2
Credit: IT Cosmetics Brow Power Super Skinny, $38, IT Cosmetics The Vitality Lip Flush 4-in-1 Lipstick Stain, $28
Brow Power™

Don’t underestimate the power of your eyebrows!  Your eyebrows are the only feature on your face that give you your frame of symmetry and symmetry is what equates to beauty in the human eye. Just doing your brows, even if it is the only thing you do each day, instantly makes you your most beautiful you, because it’s your frame of symmetry, and hence it’s your beauty. Choosing a brow pencil that matches your hair color, adheres to skin, and looks like real hair is key! I am so passionate about this, that we actually partnered with Look Good Feel Better, and for every Brow Power pencil we sell, we donate one to go to women in the program to help them face the effects of cancer with more confidence. We’ve donated over $5 Million in Brow Power pencils to date. 

The Vitality Lip Flush 4-in-1 Lipstick Stain

"It nourishes your lips as your anti-aging conditioning lip balm, your light glossy shine, your lipstick and your lip stain all in one!  No alcohol, this lipstick stain is rich in plum oil, cherry oil, shea butter, plus Vitamins A,C, & E, so different from a typical lipstick.  The shade Je Ne Sais Quoi™ is the perfect pink for YOU, transforming to the shade of pink that best flatters your skin tone, brightening your entire complexion and adding the look of youth to your face!"

WANT MORE? Read how Jamie turned IT Cosmetics into a billion-dollar make-up brand in just eight years here.

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